Job Opportunity - Digital Marketing Manager at Coastalwatch.com

21 Jan 2011 0 Share

Digital Marketing Manager
Location: Avalon, NSW
Full-time

This is a new and exciting position within our fast growing action sports media group. This role will suit a person who has a passion for action sports, digital media and the lifestyle that comes along with it. They would have worked, or are currently working in the action sports industry and will bring a wealth of experience and knowledge of both the industry and marketing solutions for our online media brands.

Experience Requirements


  • Minimum 2-years experience in an action sports marketing manager or Co-ordinator role.

  • Experience in developing brand marketing strategies from conception to budgets to implementation to reporting ROI and hitting KPI’s.

  • Surf industry experience.

  • Established database of key mainstream journalists and media managers.

  • An understanding and experience marketing Online Media and execution of cost effective marketing strategies around online media, like social networking.

  • Experience in events and working with event organisors.

  • Experience and knowledge in SEO marketing.

  • Strong analytics and metrics skills.

  • Ability to self-manage and be self-driven.

  • Ability to manage staff.

  • Passion for the action sports lifestyle and active participation is a plus.



Position Responsibilities


  • Develop and implement online marketing strategies across all brands within the Media Group.

  • Develop cost effective strategies with our industry partners that drive online sale conversions.

  • Email marketing to the groups database.

  • Be the driving force behind our groups’ social media strategy.

  • Develop, manage and drive constant consumer feedback on the groups’ online brands and products.

  • Develop and implement SEO marketing initiatives for the online brands.

  • Syndicate content to media partners across online network.

  • Develop synergies with other media groups to create cost effective user experiences of our products in all forms of media.

  • Develop and execute effective PR strategies in line with each brands product releases.


Send all applications to:
jobs@coastalwatch.com

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